RITZENHOFF Outdoor. Your Glass Unbreakable.
The Netherlands, 03-11-2014
Imagine yourself walking on a tropical beach, the wind is blowing through the palm trees and in the background you hear your favourite music playing. You’re on your way to a beach party, where many people are already enjoying themselves. Whilst you’re entering the party, you immediately look at the bar to get your favourite beer. Because of the fear of broken glass on the beach it is not allowed to use glass, and beer brands are not going to demolish all of their expensive marketing activities by pouring their beer into a simple plastic cup.
So consumers can’t drink their favourite specialty beer at outdoor events, and beer brands are not making any revenue because they don’t sell their beer. Because Ritzenhoff wants brewers to be able to sell their beer at that beach party and other no-glass areas, Ritzenhoff Outdoor was born.
Ritzenhoff introduces the new product line Ritzenhoff Outdoor during the Brau Beviale 2014 in Nurenberg, Germany. The material used is a 100% BPA free and top quality unbreakable copolyester, 100% recyclable. Ritzenhoff Outdoor has been developed for safe and comfortable drinking at outdoor occasions such as during a beach party, near the poolside, in a theme park or stadium, during festivals, even in the big nightclubs beer is sometimes not being sold as there is no glass allowed.
Ritzenhoff, based in the Sauerland region (West Germany) is well known within the beer brewing industry as one of the most high-tech glass factories in the world. Ritzenhoff is producing high quality custom made beer glasses, that perfectly represents the brewers vision of an excellent beer. All glasses are made of an exceptional Crystal glass quality.
A glass is the most important marketing tool for a brewery, but shattered glass around the poolside or terrace forces Ritzenhoff to develop an alternative. Ritzenhoff offers brewers Ritzenhoff Outdoor as the marketing answer to the changing legislation where traditional glass is banned for outdoor and late night drinking.
For each Ritzenhoff glass an unbreakable twin can be produced. The Ritzenhoff Outdoor models are 100% copies of Ritzenhoff glassware. The decorations on Ritzenhoff Outdoor and Ritzenhoff glassware can be identical and will both have an equally long lifetime. By using the same model and decoration indoor and outdoor, the brand image remains the same at all times!
For more information please contact Ritzenhoff B.V. via the next contact information:
3439 NE Nieuwegein
Tel. (+31)30 630 23 13
Or come see us at the Brau Beviale 2014 in Nurenberg, Germany in hall number 1 at stand 111.